A performance-driven acquisition system engineered exclusively by an expert HVAC PPC agency for medium and large-scale contractors. We offer complete HVAC ppc management and localized HVAC advertising agency campaigns to keep your install crews booked, slash your CAC, and track ad spend to CRM revenue.
Lock out your local competitors in 60 seconds.
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Revenue Growth Over 4 Years
2022 — Present Hover to expand 2022 — Present Revenue Growth Over 4 Years
Revenue Growth ($2.5M → $10M+)
2018 — 2021 Hover to expand 2018 — 2021 Revenue Growth ($2.5M → $10M+)
Return on Ad Spend
2022 — Present Hover to expand 2022 — Present Return on Ad Spend
Google Ads Conversion Rate
2023 — Present Hover to expand 2023 — Present Google Ads Conversion Rate
See how we manage campaigns, audit performance, and squeeze maximum bookings out of every dollar.
We run the complete digital marketing stack for HVAC and home service companies — so you can focus on running the business, not chasing leads.
High-converting landing pages and service sites built to turn traffic into booked jobs.
Dominate local search rankings and own every high-intent keyword in your market.
AI call analysis, lead scoring, and campaign intelligence that gets smarter every week.
Fully optimized GMB presence that drives map pack visibility and direct calls.
High-intent PPC campaigns that put your phone number in front of people ready to book.
Google Guaranteed badge at the very top of search — pay per lead, not per click.
Facebook and Instagram campaigns that build a proactive pipeline of high-value jobs.
Machine-learning driven campaigns with real-time creative generation and predictive audience modeling.
Every week we audit ad accounts for home service and restoration companies spending anywhere from $5,000 to $80,000 a month. And almost every time, we find the same issue — not with the budget, and not with the ads themselves. The issue is upstream: the data going back into the platform is broken.
"Most marketing companies stop at the lead, but we track everything right through to closed sales in your CRM. Marketing is only one piece of the puzzle—when you close the loop, you can actually optimize campaigns for revenue rather than click volume. The most successful operators don't want more phone calls; they want higher-quality leads that turn into high-margin replacement jobs." — Chevie Publicover, Siege Digital Marketing
We leverage AI to enhance our advertising data, which ultimately leads to better return on ad spend from advertising — and our clients make more money and scale their advertising budgets easier.
This is how it works.
Every inbound call is recorded and transcribed. Our AI listens to every call to qualify leads and identify the difference between a high-value customer and a tire-kicker. We train our algorithms on the best calls — whether they booked or not — so the platform learns to find more people like your best customers, not your worst.
We leverage the power of AI to build landing pages faster, test variations quicker, and hit sub-1-second page speeds. Faster pages and smarter tests mean better Quality Scores on Google Ads, lower CPMs on Facebook, and stronger organic rankings — all at the same time.
We don't just generate leads — we look at your entire customer journey to find what's leaking revenue. Are calls getting missed after hours? Are callers hanging up when they hit your voicemail? Is your diagnostic fee causing people not to book? We use all of this data to both train your algorithms and help your team convert more of the leads you're already paying for.
We go even further by pulling reports directly from your sales data — and in many cases, direct CRM integrations. This lets us track actual revenue back to every ad campaign, so we know exactly how much money you're making from Facebook or Google. We double down on the campaigns making you money and cut budget to the ones that aren't.
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Google's Smart Bidding and Meta's Advantage+ are powerful — but only as powerful as the data you feed them. When you close the loop with real revenue signals, the algorithm starts finding more people who look like your highest-value customers. Here's what that compounding effect looks like in practice:
We audit, restructure, and install proper tracking across Google and Meta. Every call gets logged, every conversion gets a source.
The algorithm starts seeing real data. Cost per booked job — not just lead — begins to drop as bad signals get filtered out.
Replacement ticket leads increase as a percentage of overall volume. The algorithm is now trained on your best customers — not just anyone who clicked.
Organic SEO + trained paid campaigns create a dual-channel acquisition system that gets more efficient over time — not less. This is why our average client stays for 3.5 years.
" We were in the process of buying our third vehicle when we started doing business together... currently we have around 35. "
These aren't projections. These are live screenshots from active client accounts — and the words of people who stake their reputation on recommending us.
"If I had to pick one single person to manage PPC and SEO, he's one of the best dual threats."
"Up & coming results-driven marketer that I don't want to compete against."
"Great company with great results and an owner that is very easy to talk to from both business and personal standpoint."
An in-depth look at the challenges, tactics, and results behind each engagement.
One Way Air was a lean 4-truck operation with strong technical fundamentals but limited digital presence. They needed a scalable acquisition system that could grow with them — not just generate leads, but fill trucks consistently season over season as headcount expanded.
We built their Google Ads infrastructure from the ground up, optimizing for high-intent search terms tied to system replacements and urgent service calls. As revenue grew, we scaled budgets aggressively during peak demand windows while maintaining efficiency in shoulder seasons. We also managed their SEO and website to compound organic traffic alongside paid.
One Way Air closed 2025 at $10.9M in revenue and is on track to surpass $24M this year. Over 4 years of partnership, their fleet grew from 4 trucks to nearly 40. Google Ads has delivered a 14x peak ROAS and a consistent 5–7x return annualized across the year.
Hear directly from the client about the real business impact.
JPS started as a strong technical operation with no reliance on digital marketing. The challenge was building a scalable, owned acquisition system from scratch — one that didn't depend on lead aggregators or referral partnerships — and growing it fast enough to outpace competitors in a competitive but geographically limited Calgary market.
We built a dual-channel flywheel: aggressive Google Ads targeting high-intent search terms for immediate call volume, paired with a deep local SEO program to compound organic visibility over time. We systematically pursued every primary and long-tail HVAC search term across Calgary, achieving #1 rankings for 'furnace repair near me', 'furnace repair Calgary', and all major variants. As organic rankings matured, ad efficiency improved and cost-per-lead dropped.
Over 3.5 years, JPS grew from $2.5M to over $10M in annual revenue — a 4x scale — in a market with fewer than 2 million people. Zero dependency on Angie's List, HomeAdvisor, new home builds, or commercial work. Growth was entirely driven by Google Ads and SEO, scaled to $35,000/month in managed ad spend.
Managing a group of companies across three trades means seasonality hits differently for each division. The risk is a lumpy, inconsistent pipeline — feast in peak season, famine in the shoulder months. The goal was a full-funnel system that kept all three trades busy regardless of the calendar.
We run dual-platform campaigns: Google Ads to capture high-intent searchers already looking for service, and Facebook Ads to generate proactive demand — specifically targeting homeowners for heat pump replacement before the urgency hits. The Facebook funnel keeps CPLs tight at $40–$60 while Google fills the short-cycle service demand. Together they keep the funnel full across all trades throughout the year.
A consistent 6.5x return on ad spend across Google and Facebook. Heat pump replacement leads coming in at $40–$60 CPL via Facebook, with Google handling the in-market search demand for all three divisions. The group maintains a healthy, predictable pipeline year-round without depending on seasonal spikes.
Electrical companies often run Google Ads and get calls — but have no visibility into whether those calls convert to booked jobs, or whether the leads are even the right type of work. Budget bleeds on low-quality calls while the campaigns stay static.
We built a full-stack lead generation system: Google Ads optimized for high-intent electrical searches, call-tracking on every campaign to tie calls to revenue, and AI call analysis that reviews recordings to identify lead quality patterns. That feedback loop continuously improves campaign targeting, landing pages, and bid strategy — driving conversion rates to 30–35%.
All Power runs a consistent, predictable pipeline of electrical leads from Google Ads with conversion rates of 30–35%. The call-tracking and AI analysis layer means every dollar spent is accountable, and the system gets smarter with every call.
See how we manage campaigns, audit performance, and squeeze maximum bookings out of every dollar.
We work exclusively with residential HVAC, plumbing, and electrical companies — primarily operators doing $2M to $30M+ in annual revenue who are serious about scaling. If you're running Google or Facebook Ads (or want to be), and you want a real system behind your marketing instead of a vendor just spending your budget, you're likely a good fit.
For new Google Ads accounts we typically need 2–3 weeks to build the campaign structure, install tracking, and get call recording live before we start spending. For existing accounts we can often take over and begin optimization within the first week. Facebook ad funnels for heat pump replacements or seasonal campaigns usually take 7–14 days to build and launch.
We ask for an initial 90-day commitment so there's enough time for the algorithm to train on quality data and for us to see real performance trends. After that we work month-to-month. Our average client stays with us for 3.5 years — not because they're locked in, but because the results keep improving.
We start with a full account audit and strategy call. From there we install our tracking stack (call recording, AI call scoring, conversion signals), restructure or build your campaigns, and establish your reporting baseline. You'll have a dedicated point of contact throughout.
For residential HVAC, we typically see a 4–8x annualized return on ad spend across our client base, with peak summer months hitting as high as 14x for top-performing accounts. The key variable is lead quality — most accounts are tracking the wrong conversions and training the algorithm on junk data, which tanks efficiency.
Budget depends on your market size, service mix, and how aggressively you want to grow. We've managed accounts from $5,000/month to $80,000+/month. What matters more than the number is what you're getting out of each dollar. We'll recommend a starting budget based on your market and growth targets during our strategy call.
Yes — and we find most accounts we inherit have structural issues that are silently wasting budget. We run a full audit before touching anything, then present our findings before making any changes. You keep full ownership of your account at all times.
We focus on high-intent commercial and transactional search terms — people actively looking to book service or get a quote. We don't chase vanity traffic. For HVAC, that typically means furnace repair, AC installation, heat pump replacement, and emergency HVAC service terms, plus branded and competitor terms where relevant.
Facebook and Meta work best for proactive demand generation — reaching homeowners before they're in crisis mode. The highest-ROI use case we've found is heat pump and system replacement campaigns, where we target homeowners with older equipment. We're consistently generating replacement leads at $40–$60 CPL for clients using this approach.
Google catches people who are already searching. Facebook finds people who don't know they need you yet. Running both creates a full-funnel system — Facebook warms the market, Google captures the in-market demand. Together they prevent the feast-or-famine cycle most HVAC operators experience with a single channel.
Yes. We handle ad copy, creative direction, and strategy. For some clients we work with their existing video assets; for others we guide them through creating simple, high-performing video content. We handle all the campaign structure, audience targeting, and ongoing optimization.
We've built a lead intelligence layer on top of standard Google and Meta tracking. Every inbound call is recorded, logged to the exact ad and keyword that drove it, and scored by our AI for lead quality. Qualified calls get pushed back to the platforms as enhanced conversions, training the algorithm on your best customers — not just any clicks.
You get a monthly performance report showing cost per booked call, revenue attributed to each campaign, and year-over-year growth comparisons — not vanity metrics like impressions or click-through rates. We focus on the numbers that show up in your bank account.
Not all calls are the same. A competitor checking your pricing, a homeowner with a 20-year-old system needing a replacement, and someone calling about a $95 tune-up are three completely different leads. If your platform counts all of them as conversions, it optimizes for volume — not value. Scoring calls and feeding the right signal back to the algorithm is what drives the efficiency gains our clients see over time.
Most clients see meaningful improvement in cost per booked call within the first 60–90 days as the algorithm starts learning from quality conversion signals. The compounding gains — where campaigns get significantly more efficient — typically become clear by month 4–6. The longer the data history, the better the performance.
Our client base averages 30–50% year-over-year revenue growth. That said, results vary based on market size, budget, and how well the back-end operations (dispatch, CSR, follow-up) support the leads we generate. We generate the demand — the growth happens when your team converts it.
Broken data. When platforms are tracking the wrong conversions — every call, every form fill, every spam submission — they optimize for volume instead of value. The second biggest issue is inconsistent budget management through seasonal swings without connecting ad spend to actual dispatch capacity.
You'll have a dedicated account manager who knows your business, your seasonality, and your goals. We don't rotate accounts through junior staff. The person you talk to in the first meeting is the person managing your campaigns.
We do monthly strategy calls plus ad-hoc communication via email or Slack depending on your preference. You're never waiting on a support ticket — we're a direct line, not a help desk.
Access to your Google Ads and/or Meta Business accounts, your Google Analytics or Tag Manager account, and a quick onboarding call to discuss your goals, current performance, and market. We handle everything from there.
These aren't logos on a slide deck. These are real fleets, real crews, and real growth — built together.
We exclusively partner with $2M – $30M/year operators — established teams ready to scale, not startups chasing their first lead.
Join the top 10% of home service companies who trust Siege Digital to build and scale their advertising. One market. One partner. Unmatched results.
Get a callback instantly from me (Chevie) and ask any questions you'd like.
We review every application personally. If your market is open and you're a fit, we'll reach out within 1 business day.
— The Siege Digital Team